Skill Level: Beginner

22nd of May 2017


Building cool, technically sophisticated websites is easy. Making your site work and actually achieve your goals is the hard part.

Large digital agencies comprise of many specialised experts that have many years training helping big budget websites and marketing campaigns succeed.

Glenn will introduce you to the core basic ideas that these experts apply and give ideas on how to apply these techniques on a shoestring budget.

Using a number of “projects” from the group, we will workshop the theories in a fast paced, engaging way, allowing you to learn the concepts on real life examples. You will have an opportunity to pitch your project to be work-shopped during the day.


“Glenn did a great job of desmystifying online strategy through experiential workshop design and I feel more than ready to apply the skills I learned from this short yet intensive training. Highly recommended.” Helen Cox | More Testimonials


What you will achieve during this session:

  • Understanding of how to make websites produce results
  • Understanding of hwo to communicate to your audience
  • Understanding of  how to grow your website

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“Im lucky enough to be trained by Glenn in WordPress and online strategy. His training is well structured, practical and caters to a diverse audience, always responsive to their needs and level of experience. I highly recommend his training programs.” Maria Simonelli | More Testimonials



Anticipated Outline of Content:


  • Defining digital goals
  • Lean Business canvas


  • Target Audience(s)
  • Current Audience and Allies
  • Network mapping
  • Character personas
  • Audience research


  • Campaign Phases/streams
  • Service design
  • User journey and pathways
  • Central Node
  • Website prototyping

Digital Marketing

  • Benefits, not Features
  • Digital marketing approaches
  • Choosing your social media platforms
  • Content marketing
  • Search Marketing
  • Data and improvement Planning
  • Introduction to A/B testing
  • Defining ongoing roles and tasks.
  • Building online community

Strategic Communications

  • Psychology + propaganda
  • Talk to your audience
  • Developing a brand personality
  • Content personality
  • Champions
  • Story telling and the drama triangle


“The training was in depth, responsive to the groups interests and needs and conducted in a way that allowed for networking & skill sharing.” Layla Hackman | More Testimonials


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Money Back Guarantee

If you have registered early and your circumstances change beyond your control, I will refund you money in full. If you are not satisfied with the training, I will refund your money in full. I am yet to have an unhappy student.


Social Enterprise

Dvize has been running as a Social Enterprise for over 16 years. Most profits go to funding Glenn's community work. We will also be gifting a number of training scholarships for Activists.



Inspire9 - 1/41 Stewart St Richmond VIC 3121

Inspire9 sits bang across the street from Richmond train station, right next to the MCG.

Train is the easiest and also trams. Inspire9 is really bike friendly so if your steed is light enough to carry up the stairs please do. If you lock on the street, please beware bike thieves have been in the area. Parking is inner city so you can find parking, however it may be annoying.


Morning and Afternoon Tea/Coffee

Coffee and refreshments will be provided and included in the cost.



Lunch will not be provided. Inspire9 is located close to many food options and also has a fridge and microwave if you want to bring your own.


Contact the organiser

On Glenn's contact page



We will start at 9:00 sharp and work until 4:00. We will have some breaks along the way including lunch. If you require setup time, or would like to check your email or Facebook before starting we will be there from 8:30.



Previous WordPress or website building experience is not necessary. You will be expected to be reasonably fluent in using your laptop for general tasks including installing software and connecting your WIFI.



All you need is your laptop. (Ipads and tablets have limited capability. Please discuss this if you plan to use one.)


Power and WIFI

We have that covered.


Fine Print

We will not train people or organisations that make their money by doing bad things.


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