Online strategy – planning for success

Skill Level: Beginner

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Results

Building cool, technically sophisticated websites is easy. Making your site work and actually achieve your goals is the hard part.

Large digital agencies comprise of many specialised experts that have many years training helping big budget websites and marketing campaigns succeed.

Glenn will introduce you to the core basic ideas that these experts apply and give ideas on how to apply these techniques on a shoestring budget.

Using a number of “projects” from the group, we will workshop the theories in a fast paced, engaging way, allowing you to learn the concepts on real life examples. You will have an opportunity to pitch your project to be work-shopped during the day.

 

“Glenn did a great job of desmystifying online strategy through experiential workshop design and I feel more than ready to apply the skills I learned from this short yet intensive training. Highly recommended.” Helen Cox | More Testimonials

 

What you will achieve during this session:

  • Understanding of how to make websites produce results
  • Understanding of hwo to communicate to your audience
  • Understanding of  how to grow your website

 

“Im lucky enough to be trained by Glenn in WordPress and online strategy. His training is well structured, practical and caters to a diverse audience, always responsive to their needs and level of experience. I highly recommend his training programs.” Maria Simonelli | More Testimonials

Anticipated Outline of Content

Why

  • Defining digital goals
  • Lean Business canvas

Who

  • Target Audience(s)
  • Current Audience and Allies
  • Network mapping
  • Character personas
  • Audience research

How

  • Campaign Phases/streams
  • Service design
  • User journey and pathways
  • Central Node
  • Website prototyping

Digital Marketing

  • Benefits, not Features
  • Digital marketing approaches
  • Choosing your social media platforms
  • Content marketing
  • Search Marketing
  • Data and improvement Planning
  • Introduction to A/B testing
  • Defining ongoing roles and tasks.
  • Building online community

Strategic Communications

  • Psychology + propaganda
  • Talk to your audience
  • Developing a brand personality
  • Content personality
  • Champions
  • Story telling and the drama triangle

 

“The training was in depth, responsive to the groups interests and needs and conducted in a way that allowed for networking & skill sharing.” Layla Hackman | More Testimonials

 

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