Client: Pro bono as part of the Palm Sunday Collective (PSC) 2007

Project: Palm Sunday Festival website and marketing materials

Partners: Active Creatives volunteers

Outline: We worked with the PSC to develop the brand personailty and communication strategy. We decided to create a fun family friendly event that was more like a festival rather than a protest and briefed Michael Leunig to create our “hero” graphic.

An exeriment in creative group collaboration, we formed “Active Creatives” and Palm Sunday was the project. 10 creatives turned up on the day and in that time we produced the campaign posters, flyers, website and t-shirt.

Active Creatives poster: Designed by Andrew O’Keeffe | download

Deliverables:

  • Concept development and strategy
  • Creative direction
  • Project management
  • Group collaboration management
  • Usability design
  • Information design
  • Interface design
  • Identity and branding
  • Graphic design
  • Template implementation (based on an existing template)
  • Installation and configuration of the CMS software (Drupal)
  • Website management
  • Content editing and management
  • Content production – features and blog
  • Design and production of promotional materials
  • Illustration
  • Flash animation and interaction