Loaf Microsite

Client: Otherside Industries (2006)

Project: A microsite to showcase the Loaf catalogue.

Challenge: To capture the spirt and energy of capoeira and appeal to the street smart fashion crowd.

Solution: We used music and dance animation to capture the energy and movement of the dance style. This was complimented with flowing photography, grungy street backgrounds and handwritten typography. The products are displayed using clean photography, using a mirror to give more dimension to the product.


  • Concept development and strategy
  • Creative direction
  • Photography direction
  • Project management
  • Graphic design
  • Illustration
  • Flash animation and interaction
  • Design and production of promotional materials

Loaf Microsite Loaf Microsite Loaf Microsite