Promax branding and product label system
Client: LC Lifecorp (2006)
Project: Promax is a specialist sports nutrition company that designs and produces supplements to elite and professional sports people (mainly men), including bodybuilders.
Project Partner: Pixelstorm
Challenge: Create a branding that portrays a quality and scientifically advanced look that would inspire athletes and stand out in a cluttered environment. The label system needed to be applied to 13 products, in a range of package sizes and include all compliance data, while unifying the family of products.
Solution: We developed the background graphics based on a hybrid of mesh and the human spine to portray the scientific look, mixed with performance and energy. A colour system was designed, with a colour to represent the product together with a colour to represent the flavour of the product. This was then used with simple typography to show the individual products with in the family.
Die cutting was used to give a unique shape to the labels, to make them stand out and to show the progressive design of the product. Finally we designed a quality guarantee logo to place on the products.
We felt that the masculine design would hinder sales of the weight loss products to the female target audience so we designed a brand and set of labels for women. See the SupaSlim labels here.
- Project management
- Concept development and creative direction
- Graphic design
- Graphic production